by Richard Hurtley | Feb 27, 2020 | Analysis
Online marketplaces have often got many varied objectives for brands – sales growth, brand awareness, incremental sales, testing new markets etc… but rarely does this come without a caveat on the amount of profit required. I have worked on many marketplace P&L’s...
by Richard Hurtley | Feb 25, 2020 | Amazon, Analysis
More margin and less friction for sellers, right? Maybe not. Direct-from-manufacturer listings on marketplaces like on Amazon are the holy grail of online buying as they pass the cost of added margin directly on to the consumer…right? As it turns out, this hasn’t...
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