In this guest post, Tony Kyberd, COO of ecommerce platform and services provider Volo Commerce, looks at the philosophy of covering your retail bets with multichannel ecommerce.

Find out more about Cdiscount – France’s second largest online marketplace. Get to know Cdiscount à Volonté and Fulfilment by Cdiscount.

A tight marketing budget doesn’t mean that you should only focus marketing on your own website. Your marketplace sales can provide just as much, if not more value and there are plenty of low cost opportunities available to boost your brand (even some free ones). Our marketing expert explores his top tips…

Don’t make rushed channel decisions, follow our four step process to assess profitability and viability of different marketplace channels and operational setups.