Market | Amazon A+

FREE BRAND BUILDING AND CONVERSION ENHANCEMENT

IMPROVE YOUR CONVERSION THEN YOUR SEARCH RANKING

If you own the trademark, you must be doing A+. It’s not rocket science but the logic goes like this:

  1. Amazon A9 (their search engine) ranks a product based on its popularity.
  2. How do you measure popularity? Well, a variety of ways actually, but one key component that Amazon looks at, is the conversion rate of a product.
  3. What free Amazon feature can you use to boost the conversion rate of your listings?

I’m not going to spell it out for you… but the answer’s A+. A visually enhanced section of the product page that trademark owners can customise to provide more detail of the product and their brand.

The problem is creating the content is a highly manual and time-consuming process. There are many unwritten rules and pitfalls and Amazon’s documentation never stays up to date with or with sufficient detail. They also require overlapping skills; design, copywriting and analytics. 

Or speak with a Marketplaces Growth Specialist now:
+44 (0)808 164 6605
   

the FOUR pillars of A+

CONTROL THE WAY YOUR BRAND AND PRODUCTS ARE PRESENTED

Audits and Healthchecks

strategy

A+ should be just one aspect of a wider marketing plan so you control how your brand is presented, wherever your customers find you. Similarly your A+ content works with your listing to add detail and promote your values. Each plan is developed to suit and each listing is applied by hand. 

DESIGN

We work with you to assemble or originate the elements we will need to create your designs. This can follow your existing design guidelines or we can create something new as you wish. We create a template for your approval and adjust as needed until you are happy to roll out.
Audits and Healthchecks

IMPLEMENTATION

All content must be applied by hand and Amazon’s approval process can further slow things . Our services are flexible to accommodate so no matter theIf you have a large inventory the process of applying content never stops and neither does our work.

Audits and Healthchecks

adjustment

Our strategy might change depending on circumstances: Are the listings converting more? What about new product launches? Do we have a sale on?  We are monitoring performance and make changes based on what the data tells us. The more we know the more targeted we can be.

Or speak with a Marketplaces Growth Specialist now:
+44 (0)808 164 6605