by Matthew Ferguson | May 22, 2020 | Amazon, Analysis, eBay
I called this 5 years ago. Manufacturers, Brands and suppliers have woken up and started selling direct to consumers, sometimes hiding their true identity to avoid disturbing their contracting wholesale model and network. Don’t say I didn’t warn you – this has...
by Matthew Ferguson | Jan 26, 2020 | Amazon
These days, sellers know how important it is to sign up to Amazon’s Brand Registry scheme, which has been in place since 2017. The scheme was set up to develop a series of programs and tools to protect vendors selling brands on the site, with the Registry team...
by Matthew Ferguson | Jan 17, 2020 | Amazon, Marketing
Being a successful Amazon advertiser can be a bit like hitting a moving target; hard to pin down, but when you do…oh so worth it. There are a myriad of changes that affected Amazon advertisers in 2019 that will change how you do business in 2020…let’s look at some of...
by Matthew Ferguson | Dec 14, 2019 | Analysis
Depending on where you were in the spectrum, five years ago may have been the golden age of ecommerce marketplaces for you. There were fewer competitors as the bulk of the ecommerce was done via Ebay, Alibaba, and Amazon. Even just as recently as 2018, the top 100...
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