Author: Matthew Ferguson



The Rise of Direct-to-Consumer Selling

Manufacturers, Brands and suppliers have woken up and started selling direct to consumers, sometimes hiding their true identity to avoid disturbing their contracting wholesale model and network. Websites are harder and harder to grow successfully and the world is buying on marketplaces.


— Matthew Ferguson

Amazon Brand Registry: How it works in 2020

Amazon’s Brand Registry, its bespoke protection service set up to help ensure the safeguarding of branded products, continues to keep one step ahead of the game in spotting counterfeits and protecting vendors. Here’s how best to use it in the coming year.


— Matthew Ferguson

9 Changes That Impacted Amazon Advertisers in 2019

Being a successful Amazon advertiser can be a bit like hitting a moving target; hard to pin down, but when you do…oh so worth it. There are a myriad of changes that affected Amazon advertisers in 2019 that will change how you do business in 2020…let’s look at some of the most important ones.


— Matthew Ferguson

A Review of Top E-commerce Marketplaces for 2019

Depending on where you were in the spectrum, five years ago may have been the golden age of e-commerce marketplaces for you. There were fewer competitors as the bulk of the e-commerce was done via Ebay, Alibaba, and Amazon. So, how are small marketplaces surviving against the monoliths?


— Matthew Ferguson