The Rise of Direct-to-Consumer Selling

The Rise of Direct-to-Consumer Selling

I called this 5 years ago. Manufacturers, Brands and suppliers have woken up and started selling direct to consumers, sometimes hiding their true identity to avoid disturbing their contracting wholesale model and network. Don’t say I didn’t warn you – this has...
Amazon Brand Registry: How it works in 2020

Amazon Brand Registry: How it works in 2020

These days, sellers know how important it is to sign up to Amazon’s Brand Registry scheme, which has been in place since 2017. The scheme was set up to develop a series of programs and tools to protect vendors selling brands on the site, with the Registry team...