by Richard Hurtley | Jun 8, 2020 | Amazon, Analysis, eBay
It’s now fairly well established that online marketplaces are key to global expansion. However, with the number of marketplaces growing rapidly, it’s becoming increasingly difficult to establish which platforms are going to provide your brand with the best chance of...
by Matthew Ferguson | May 22, 2020 | Amazon, Analysis, eBay
I called this 5 years ago. Manufacturers, Brands and suppliers have woken up and started selling direct to consumers, sometimes hiding their true identity to avoid disturbing their contracting wholesale model and network. Don’t say I didn’t warn you – this has...
by Richard Hurtley | May 15, 2020 | Amazon, Analysis, eBay
There is a new reality for eCommerce emerging from the impacts of Covid-19, and the data we’re seeing is outlining some compelling cases for retailers and Brands to act fast in various sectors. If you are having trouble shifting stock, the data is compellingly clear –...
by Richard Hurtley | Mar 12, 2020 | Amazon, Marketing
Every brand has a unique marketing initiative. However, what tends to be a standard feature amongst them all is an emphasis on growth. Although this may seem an obvious tactic, without it, brands will have no mechanism to drive customer awareness, get new customers or...
by Richard Hurtley | Feb 25, 2020 | Amazon, Analysis
More margin and less friction for sellers, right? Maybe not. Direct-from-manufacturer listings on marketplaces like on Amazon are the holy grail of online buying as they pass the cost of added margin directly on to the consumer…right? As it turns out, this hasn’t...
by Matthew Ferguson | Jan 26, 2020 | Amazon
These days, sellers know how important it is to sign up to Amazon’s Brand Registry scheme, which has been in place since 2017. The scheme was set up to develop a series of programs and tools to protect vendors selling brands on the site, with the Registry team...
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