The Rise of Direct-to-Consumer Selling

The Rise of Direct-to-Consumer Selling

I called this 5 years ago. Manufacturers, Brands and suppliers have woken up and started selling direct to consumers, sometimes hiding their true identity to avoid disturbing their contracting wholesale model and network. Don’t say I didn’t warn you – this has...
Top 6 Levers To Online Marketplace Profitability

Top 6 Levers To Online Marketplace Profitability

Online marketplaces have often got many varied objectives for brands – sales growth, brand awareness, incremental sales, testing new markets etc… but rarely does this come without a caveat on the amount of profit required. I have worked on many marketplace P&L’s...
Amazon’s Direct-To-Consumer Model

Amazon’s Direct-To-Consumer Model

More margin and less friction for sellers, right? Maybe not. Direct-from-manufacturer listings on marketplaces like on Amazon are the holy grail of online buying as they pass the cost of added margin directly on to the consumer…right? As it turns out, this hasn’t...