Initial Challenge

  • Significant marketplace sales already – looking for incremental growth
  • Looking to grow channel sustainably – not looking for a short-term fix
  • Need for increased operational efficiency and process – need to scale the full operation to make it more sustainable
  • Need support launching new channels
  • Need support with scaling listing optimisation
  • Want to diversify sales outside of Amazon – spreading risk across further channels

 

Why did Charles Bentley choose to engage with Rich Insight?

 

Approach and Scale

  • Helped improve channel decision making – utilising channel experience to support brand decisions
  • Optimised listings across all sites and regions
  • Rolled out A+ and Stores on Amazon listings – increasing brand awareness across the channel
  • Expanded onto new marketplaces like Fruugo globally and Manomano EU
  • Improved operational processes for listings across catalogue
  • Created Ebay Promoted Listing campaigns

Output

  • Average 60% YoY channel growth for a multi-million channel
  • Helped non-Amazon marketplaces become over 33% of the sales mix in last 12 months
  • Grew Fruugo to 6 figure a month sales
  • Grew Manomano Germany by 400% YoY
  • Ebay Promoted Listings caused sales growth of 43% in France

Are you looking to improve sales on your marketplace channels? Get in touch with us at sales@richinsight.co.uk. We’d be happy to have a no obligations chat about the next steps for your business.