Initial Challenge
- Significant marketplace sales already – looking for incremental growth
- Looking to grow channel sustainably – not looking for a short-term fix
- Need for increased operational efficiency and process – need to scale the full operation to make it more sustainable
- Need support launching new channels
- Need support with scaling listing optimisation
- Want to diversify sales outside of Amazon – spreading risk across further channels
Why did Charles Bentley choose to engage with Rich Insight?
Approach and Scale
- Helped improve channel decision making – utilising channel experience to support brand decisions
- Optimised listings across all sites and regions
- Rolled out A+ and Stores on Amazon listings – increasing brand awareness across the channel
- Expanded onto new marketplaces like Fruugo globally and Manomano EU
- Improved operational processes for listings across catalogue
- Created Ebay Promoted Listing campaigns
Output
- Average 60% YoY channel growth for a multi-million channel
- Helped non-Amazon marketplaces become over 33% of the sales mix in last 12 months
- Grew Fruugo to 6 figure a month sales
- Grew Manomano Germany by 400% YoY
- Ebay Promoted Listings caused sales growth of 43% in France
Are you looking to improve sales on your marketplace channels? Get in touch with us at sales@richinsight.co.uk. We’d be happy to have a no obligations chat about the next steps for your business.
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