Initial Challenge

  • Overly reliant on Amazon and looking to diversify sales more
  • Keen to grow sales and awareness in new markets and on new platforms
  • Sales hit by Tesco marketplace being shut down
  • Ebay trading for years but under performing
  • Challenges in setting up and prioritising new marketplaces
  • No relationship established with Ebay

 

Why did Mountain Warehouse choose to engage with Rich Insight?

 

Approach and Scale

  • Created a prioritised launch plan and supported with new channel launches
  • Improved stores, listing templates and optimised listings
  • Helped with decision making and configured their listing management system
  • Supported with promotions and marketing through Ebay partnership
  • Expanded outside of Ebay, with marketplaces such as Catch AU
  • Improved operational processes for listings across catalogue

Output

  • Average 90%+ YoY channel growth
  • Helped new marketplaces become over 10% of the sales mix in first 6 months
  • 25%+ YoY increase in conversion rate
  • Enabled rapid Ebay UK sales growth and marketing exposure
  • Grew non UK sales 276% YoY (H1 2020 vs H1 2019)
  • Close support of relationship with Ebay

Are you looking to improve sales on your marketplace channels? Get in touch with us at sales@richinsight.co.uk. We’d be happy to have a no obligations chat about the next steps for your business.