Top 6 Levers To Online Marketplace Profitability

Top 6 Levers To Online Marketplace Profitability

Online marketplaces have often got many varied objectives for brands – sales growth, brand awareness, incremental sales, testing new markets etc… but rarely does this come without a caveat on the amount of profit required. I have worked on many marketplace P&L’s...
Amazon’s Direct-To-Consumer Model

Amazon’s Direct-To-Consumer Model

More margin and less friction for sellers, right? Maybe not. Direct-from-manufacturer listings on marketplaces like on Amazon are the holy grail of online buying as they pass the cost of added margin directly on to the consumer…right? As it turns out, this hasn’t...
Amazon Brand Registry: How it works in 2020

Amazon Brand Registry: How it works in 2020

These days, sellers know how important it is to sign up to Amazon’s Brand Registry scheme, which has been in place since 2017. The scheme was set up to develop a series of programs and tools to protect vendors selling brands on the site, with the Registry team...