Tag: profitability



3 Essential Amazon Marketing Tactics You Need To Use In 2020

Every brand has a unique marketing initiative. However, what tends to be a standard feature amongst them all is an emphasis on growth. If you’re looking to boost your sales in 2020, there are several tactics you need to know about, including organic rankings, creative content tools and paid media.


— Richard Hurtley

Top 6 Levers To Online Marketplace Profitability

Online marketplaces have often got many varied objectives for brands – sales growth, brand awareness, incremental sales, testing new markets etc… but rarely does this come without a caveat on the amount of profit required.


— Richard Hurtley

Amazon’s Direct-To-Consumer Model

Direct-from-manufacturer listings on marketplaces like on Amazon are the holy grail of online buying as they pass the cost of added margin directly on to the consumer…right? As it turns out, this hasn’t happened. And it’s not only retailers and experts noticing—consumers are beginning to as well.


— Richard Hurtley

Amazon Brand Registry: How it works in 2020

Amazon’s Brand Registry, its bespoke protection service set up to help ensure the safeguarding of branded products, continues to keep one step ahead of the game in spotting counterfeits and protecting vendors. Here’s how best to use it in the coming year.


— Matthew Ferguson

9 Changes That Impacted Amazon Advertisers in 2019

Being a successful Amazon advertiser can be a bit like hitting a moving target; hard to pin down, but when you do…oh so worth it. There are a myriad of changes that affected Amazon advertisers in 2019 that will change how you do business in 2020…let’s look at some of the most important ones.


— Matthew Ferguson