Initial Challenge

  • Building brand presence, awareness and sales in an emerging but early stage category (intimate feminine care)
  • Keen to grow sales and awareness in new markets once Amazon UK setup
  • Start-up brand operating on Amazon from a near standing start
  • Interpreting strong brand to be compliant with Amazon’s guidelines
  • Pre-existing reseller activity on WooWoo Listings

 

Approach and Scale

  • Relaunch plan to set expectations and priorities for the year & support with FBA setup
  • Existing listings and content optimisation
  • Set up branded content
  • Amazon Ads focus once listings were optimised
  • Set up on Amazon Italy, Germany and France & Ebay UK

Output

  • Average 500% YoY growth (trailing 3 months)
  • Over 90% of Buy Box – grown from under 20% in one year
  • 1,900% YoY growth in EU market
  • 100% MoM growth on Ebay (last 3 months)
  • Consistent 30%+ MoM growth (last 3 months)
  • 20% YoY increase in conversion rate
  • Launched in 4 Amazon EU markets
(Figures as of June 2020)

Are you looking to improve sales on your marketplace channels? Get in touch with us at sales@richinsight.co.uk. We’d be happy to have a no obligations chat about the next steps for your business.