Initial Challenge
- Building brand presence, awareness and sales in an emerging but early stage category (intimate feminine care)
- Keen to grow sales and awareness in new markets once Amazon UK setup
- Start-up brand operating on Amazon from a near standing start
- Interpreting strong brand to be compliant with Amazon’s guidelines
- Pre-existing reseller activity on WooWoo Listings
Approach and Scale
- Relaunch plan to set expectations and priorities for the year & support with FBA setup
- Existing listings and content optimisation
- Set up branded content
- Amazon Ads focus once listings were optimised
- Set up on Amazon Italy, Germany and France & Ebay UK
Output
- Average 500% YoY growth (trailing 3 months)
- Over 90% of Buy Box – grown from under 20% in one year
- 1,900% YoY growth in EU market
- 100% MoM growth on Ebay (last 3 months)
- Consistent 30%+ MoM growth (last 3 months)
- 20% YoY increase in conversion rate
- Launched in 4 Amazon EU markets
(Figures as of June 2020)
Are you looking to improve sales on your marketplace channels? Get in touch with us at sales@richinsight.co.uk. We’d be happy to have a no obligations chat about the next steps for your business.
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