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Fashion Marketplaces to Drive your European Sales
We run through the biggest fashion marketplaces in Europe and look at the pros and cons of each model
— Richard Hurtley
The Opportunity for Local Retail
What do our new shopping habits mean for local retailers? We find out how they’re best placed to take advantage of our changed routines.
Myth Busting – Marketing is for my Website, not Marketplaces
A tight marketing budget doesn’t mean that you should only focus marketing on your own website. Your marketplace sales can provide just as much, if not more value and there are plenty of low cost opportunities available to boost your brand (even some free ones). Our marketing expert explores his top tips…
— Chris Denham
Selecting the Right Global Marketplaces, in the Right Order
Don’t make rushed channel decisions, follow our four step process to assess profitability and viability of different marketplace channels and operational setups.
— Richard Hurtley
The Rise of Direct-to-Consumer Selling
Manufacturers, Brands and suppliers have woken up and started selling direct to consumers, sometimes hiding their true identity to avoid disturbing their contracting wholesale model and network. Websites are harder and harder to grow successfully and the world is buying on marketplaces.
— Matthew Ferguson
Too much stock? The polarisation of sales and how to handle it
There is a new reality for eCommerce emerging from the impacts of Covid-19, and the data we’re seeing is outlining some compelling cases for retailers and Brands to act fast in various sectors. No matter your sector and present experience in this polarisation, clearing stock via new channels is becoming increasingly critical.
— Richard Hurtley