Analysis



The Rise of Direct-to-Consumer Selling

Manufacturers, Brands and suppliers have woken up and started selling direct to consumers, sometimes hiding their true identity to avoid disturbing their contracting wholesale model and network. Websites are harder and harder to grow successfully and the world is buying on marketplaces.


— Matthew Ferguson

Too much stock? The polarisation of sales and how to handle it

There is a new reality for eCommerce emerging from the impacts of Covid-19, and the data we’re seeing is outlining some compelling cases for retailers and Brands to act fast in various sectors. No matter your sector and present experience in this polarisation, clearing stock via new channels is becoming increasingly critical.


— Richard Hurtley

Top 6 Levers To Online Marketplace Profitability

Online marketplaces have often got many varied objectives for brands – sales growth, brand awareness, incremental sales, testing new markets etc… but rarely does this come without a caveat on the amount of profit required.


— Richard Hurtley

Amazon’s Direct-To-Consumer Model

Direct-from-manufacturer listings on marketplaces like on Amazon are the holy grail of online buying as they pass the cost of added margin directly on to the consumer…right? As it turns out, this hasn’t happened. And it’s not only retailers and experts noticing—consumers are beginning to as well.


— Richard Hurtley

A Review of Top E-commerce Marketplaces for 2019

Depending on where you were in the spectrum, five years ago may have been the golden age of e-commerce marketplaces for you. There were fewer competitors as the bulk of the e-commerce was done via Ebay, Alibaba, and Amazon. So, how are small marketplaces surviving against the monoliths?


— Matthew Ferguson