Manufacturers, Brands and suppliers have woken up and started selling direct to consumers, sometimes hiding their true identity to avoid disturbing their contracting wholesale model and network. Websites are harder and harder to grow successfully and the world is buying on marketplaces.

There is a new reality for eCommerce emerging from the impacts of Covid-19, and the data we’re seeing is outlining some compelling cases for retailers and Brands to act fast in various sectors. No matter your sector and present experience in this polarisation, clearing stock via new channels is becoming increasingly critical.