Marketing



An Introduction to Bol.com

Get to know Bol.com – the Netherlands’ answer to Amazon.


The Opportunity for Local Retail

What do our new shopping habits mean for local retailers? We find out how they’re best placed to take advantage of our changed routines.


Myth Busting – Marketing is for my Website, not Marketplaces

A tight marketing budget doesn’t mean that you should only focus marketing on your own website. Your marketplace sales can provide just as much, if not more value and there are plenty of low cost opportunities available to boost your brand (even some free ones). Our marketing expert explores his top tips…


— Chris Denham

3 Essential Amazon Marketing Tactics You Need To Use In 2020

Every brand has a unique marketing initiative. However, what tends to be a standard feature amongst them all is an emphasis on growth. If you’re looking to boost your sales in 2020, there are several tactics you need to know about, including organic rankings, creative content tools and paid media.


— Richard Hurtley

9 Changes That Impacted Amazon Advertisers in 2019

Being a successful Amazon advertiser can be a bit like hitting a moving target; hard to pin down, but when you do…oh so worth it. There are a myriad of changes that affected Amazon advertisers in 2019 that will change how you do business in 2020…let’s look at some of the most important ones.


— Matthew Ferguson