Looking to grow
Charles Bentley
How diversification and listings optimisation helped non-Amazon marketplaces become over 33% of Charles Bentley’s sales mix in 12 months.
Challenge
Amazon reliance
Heritage home outfitters Charles Bentley already had significant marketplace sales, but was looking to sustainably grow its existing channel and also launch new channels. In order to diversify sales away from Amazon, Charles Bentley sought support to streamline operations and optimise listings.
Rich Insight works as an extension to our internal team, providing valuable day-to-day support and helping us quickly address any marketplace issues.
Andrew Steel, Ecommerce Director, Charles Bentley
Approach
International marketplaces
Rich Insight improved operational processes across their marketplace catalogue and optimised listings across all sites and regions. This included the creation of listing campaigns on eBay and rolling out A+ content and branded stores on Amazon. In addition, Rich Insight helped Charles Bentley expand into new marketplaces like Manomano in the EU and Fruugo globally.
60%
Average YoY channel growth
33%
Non-Amazon marketplaces’ share of sales mix within 12 months
400%
Increase in YoY Manomano sales in Germany
Outcome
Worldwide sales growth
Using its specialist knowledge of the sites, Rich Insight helped Charles Bentley grow Fruugo sales to six figures per month, increase Manomano Germany sales by 400% year-on-year and boost sales growth on eBay France by 43%. As such, non-Amazon marketplaces became over 33% of Charles Bentley’s sales mix within 12 months and its multi-million pound channel grew by a YoY average of 60%.
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