New to marketplaces
River Island
How Rich Insight set up River Island’s outlet proposition on eBay UK, increasing their trading potential and doubling online sales while not stretching internal resources.
Challenge
New channel
River Island is one of the British Isles’ most well-known and best-loved high street brands with over 300 stores across UK and Ireland. River Island was already up and running on some marketplaces, but had yet to launch their products on eBay UK. Without the internal time or resources to do so, Rich Insight was tasked with setting up the channel quickly and autonomously.
Simple and incredibly efficient. Rich Insight got our eBay UK account going and firing on all cylinders with only minimal input from our side.
Paul Penberthy, Head Of Commercial IT, River Island
Approach
Full management
Working with River Island’s commercial team, eBay and their warehouse team, Rich Insight helped establish the channel from scratch within a couple of months. Rich Insight also took on management of the channel, including promotions, listings and marketing to help sell clearance stock and boost new customer acquisition.
200%
eBay sales growth YoY
20%
YoY basket quantity growth
25x
Marketing ROI generated
Outcome
Sales growth
From the initial set-up to channel management and optimisation, Rich Insight took full control of the process, minimising the input required from River Island at every stage. The thriving eBay UK channel saw sales growth rise by 200% year-on-year. What’s more, Rich Insight helped River Island grow its average basket quantity by 20% and generate 25x ROI on marketing spend.
SPORTING GOODS
Mountain Warehouse
How marketplace diversification helped the UK’s largest specialist outdoor retailer to boost conversion and grow sales in the UK and abroad.
HOME & GARDEN
Charles Bentley
How diversification and listings optimisation helped non-Amazon marketplaces become over 33% of Charles Bentley’s sales mix in 12 months.
FASHION
Dobell
How a new international marketplace strategy led to Dobell increasing its YoY sales growth by 150% across all channels.
FASHION
Oliver Bonas
How a clear and dedicated marketplace strategy helped one of Britain's best-loved independent lifestyle stores to almost triple its online sales.
HOME & GARDEN
Nisbets
How specialist support helped Europe's largest supplier of catering equipment to increase its average conversion rate on eBay by 190%.
HEALTH & BEAUTY
WooWoo
How a prioritised marketplace launch helped a pioneering feminine care products supplier grow average sales by 500% and boost EU sales by 1,900%.
SPORTING GOODS
The 360 Hut
From poor regional coverage to wide-spread international exposure: how The 360 Hut grew sales by 400% in six months.
HEALTH & BEAUTY
Pai Skincare
How a strategic reset on Amazon enabled Pai Skincare to increase UK and EU sales.
HEALTH & BEAUTY
Feelunique
How adaptability to product and seller requirements helped improve listings and speed up onboarding on one of Europe’s leading premium beauty marketplaces.
HEALTH & BEAUTY
Lovehoney
How specialist marketplace knowledge helped Lovehoney start selling restricted goods on marketplaces and boost international channel sales by 170%.
HOME & GARDEN
Topps Tiles
How extensive internal and external analysis provided Topps Tiles with the data to create an impactful marketplaces approach.
HOME & GARDEN
National Timber Group
How Rich Insight’s in-depth marketplace analysis helped inform National Timber Group’s marketplace strategy and launch on their first site.
HEALTH & BEAUTY
Eyelash Design Company
How handing over control of marketplace sales to Rich Insight enabled the Eyelash Design Company to take advantage of current trends and enhance their brand presence.
.png)
HEALTH & BEAUTY
FFS
How Amazon troubleshooting and sponsored advertising helped an emerging women’s razor and beauty brand successfully relaunch, doubling its month-on-month sales.
FASHION
White Stuff
How Rich Insight re-launched White Stuff’s eBay channel, growing their outlet clearance sales and increasing YoY eBay sales by over 400%.
.png){kind=logo}
SPORTING GOODS
Le Mieux
How an Amazon relaunch, enabled a fast-growing equestrian brand to improve branding control and hit £1m of sales year one.