New to marketplaces
Pai Skincare
How a strategic reset on Amazon enabled Pai Skincare to increase UK and EU sales.
Challenge
Lack of Amazon know-how
Pai Skincare relied on Amazon Seller Central to sell its range of pioneering beauty products online. However, after experiencing a steady stream of problems with the channel, Pai Skincare decided to establish a clear channel strategy to improve its Amazon presence and performance. Lacking the marketplace knowledge and internal resources to create one themselves, they turned to Rich Insight.
We had a very positive experience with Rich Insight. Their deep marketplace insight helped us grow our Amazon business across our key regions.
Roz Brabner, Head of ecommerce, Pai Skincare
Approach
New approach
Rich Insight enhanced Pai Skincare’s Amazon approach by building Amazon storefronts, designing A+ content, taking over Amazon advertising and assisting with listing restriction issues. In addition, Rich Insight improved Pai Skincare’s UK performance on Amazon and reduced dependence on Amazon US sales.
170%
YoY sales growth on Amazon
370%
Increase in EU sales in less than six months
8
Managed Amazon regions
Outcome
Amazon and beyond
Rich Insight strengthened Pai Skincare’s Amazon listings and online brand image, while also supporting with Amazon’s restriction issues on hazardous materials, helping to achieve 170% YoY sales growth. Meanwhile, by expanding to the European market on Amazon, Pai Skincare also increased EU sales by 370% in less than six months.
SPORTING GOODS
Mountain Warehouse
How marketplace diversification helped the UK’s largest specialist outdoor retailer to boost conversion and grow sales in the UK and abroad.
HOME & GARDEN
Charles Bentley
How diversification and listings optimisation helped non-Amazon marketplaces become over 33% of Charles Bentley’s sales mix in 12 months.
FASHION
Dobell
How a new international marketplace strategy led to Dobell increasing its YoY sales growth by 150% across all channels.
FASHION
Oliver Bonas
How a clear and dedicated marketplace strategy helped one of Britain's best-loved independent lifestyle stores to almost triple its online sales.
HOME & GARDEN
Nisbets
How specialist support helped Europe's largest supplier of catering equipment to increase its average conversion rate on eBay by 190%.
HEALTH & BEAUTY
WooWoo
How a prioritised marketplace launch helped a pioneering feminine care products supplier grow average sales by 500% and boost EU sales by 1,900%.
SPORTING GOODS
The 360 Hut
From poor regional coverage to wide-spread international exposure: how The 360 Hut grew sales by 400% in six months.
HEALTH & BEAUTY
Feelunique
How adaptability to product and seller requirements helped improve listings and speed up onboarding on one of Europe’s leading premium beauty marketplaces.
HEALTH & BEAUTY
Lovehoney
How specialist marketplace knowledge helped Lovehoney start selling restricted goods on marketplaces and boost international channel sales by 170%.
HOME & GARDEN
Topps Tiles
How extensive internal and external analysis provided Topps Tiles with the data to create an impactful marketplaces approach.
HOME & GARDEN
National Timber Group
How Rich Insight’s in-depth marketplace analysis helped inform National Timber Group’s marketplace strategy and launch on their first site.
HEALTH & BEAUTY
Eyelash Design Company
How handing over control of marketplace sales to Rich Insight enabled the Eyelash Design Company to take advantage of current trends and enhance their brand presence.
FASHION
River Island
How Rich Insight set up River Island’s outlet proposition on eBay UK, increasing their trading potential and doubling online sales while not stretching internal resources.
.png)
HEALTH & BEAUTY
FFS
How Amazon troubleshooting and sponsored advertising helped an emerging women’s razor and beauty brand successfully relaunch, doubling its month-on-month sales.
FASHION
White Stuff
How Rich Insight re-launched White Stuff’s eBay channel, growing their outlet clearance sales and increasing YoY eBay sales by over 400%.
.png){kind=logo}
SPORTING GOODS
Le Mieux
How an Amazon relaunch, enabled a fast-growing equestrian brand to improve branding control and hit £1m of sales year one.