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New to marketplaces
Oliver Bonas
How a clear and dedicated marketplace strategy helped one of Britain's best-loved independent lifestyle stores to almost triple its online sales.
Challenge
Limited marketplace experience
With over 75 physical stores across the UK, Oliver Bonas was adept at in-person sales, but lacked online marketplace knowledge. Having tried an ill-equipped marketplace agency initially, which led to low marketplace sales growth, poor operational efficiency and minimal channel profit, they turned to Rich Insight to build and implement a clear channel strategy.
Rich Insight has the experience to problem-solve and maximise our channel output. They have become a crucial extension of our team.
Katharine Saralis, Commercial Projects Manager, Oliver Bonas
Approach
Flexible approach
Rich Insight worked closely with Oliver Bonas to devise a marketplace strategy that was adaptable to their needs. Rich Insight’s team of specialists taught Oliver Bonas how to make the most of online marketplaces, while also sharing key data and knowledge to aid internal decision-making.
190%
Quarterly increase in sales
400%
Rise in quarterly Zalando sales
6
Figure monthly sales on Zalando
Outcome
Sales growth
Within three months of implementing Rich Insight’s bespoke marketplaces strategy, Oliver Bonas had increased sales 190% compared to the previous quarter, including a 400% rise in Zalando sales. The strategy strengthened their online brand image and listings, while Rich Insight’s specialist support helped prepare for international expansion.
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