New to marketplaces
National Timber Group
How Rich Insight’s in-depth marketplace analysis helped inform National Timber Group’s marketplace strategy and launch on their first site.
Challenge
Moving online
The National Timber Group is the largest timber merchant in the UK with 1,500 employees and 57 processing and distribution sites. Serving a diverse customer base of contractors, joiners and housebuilders, the Group wanted to set up an online channel to enhance their sales and distribution capabilities. They turned to Rich Insight to help create the right marketplace strategy.
The best praise I can give is that Rich Insight became an extension of my team. They were extremely diligent in driving the project forward and providing expertise at every step.
Simon O’Mahony, Group Marketing Director, National Timber Group
Approach
Marketplace roadmap
Rich Insight worked with the National Timber Group to analyse potential UK marketplaces and created a roadmap for their future marketplace expansion. This included site identification, such as setting up on GoBanana which they’d never heard of pre-engagement, defining a launch plan and helping tackle some difficult realities, such as shipping heavy and bulky products B2C and nationwide delivery requirements for a branch-based model.
56
Days from plan to launch on first marketplace
9
UK DIY & Construction sites reviewed
5
Key product categories analysed
Outcome
Swift and rigorous process
The National Timber Group launched on marketplaces within just 56 days of the plan being proposed. In that time, Rich Insight’s comprehensive audit of potential marketplaces reviewed nine UK DIY & Construction site options and five key product categories for pricing and competitive activity. The tailored strategy also helped the Group streamline their processing and distribution for more efficient online sales.
SPORTING GOODS
Mountain Warehouse
How marketplace diversification helped the UK’s largest specialist outdoor retailer to boost conversion and grow sales in the UK and abroad.
HOME & GARDEN
Charles Bentley
How diversification and listings optimisation helped non-Amazon marketplaces become over 33% of Charles Bentley’s sales mix in 12 months.
FASHION
Dobell
How a new international marketplace strategy led to Dobell increasing its YoY sales growth by 150% across all channels.
FASHION
Oliver Bonas
How a clear and dedicated marketplace strategy helped one of Britain's best-loved independent lifestyle stores to almost triple its online sales.
HOME & GARDEN
Nisbets
How specialist support helped Europe's largest supplier of catering equipment to increase its average conversion rate on eBay by 190%.
HEALTH & BEAUTY
WooWoo
How a prioritised marketplace launch helped a pioneering feminine care products supplier grow average sales by 500% and boost EU sales by 1,900%.
SPORTING GOODS
The 360 Hut
From poor regional coverage to wide-spread international exposure: how The 360 Hut grew sales by 400% in six months.
HEALTH & BEAUTY
Pai Skincare
How a strategic reset on Amazon enabled Pai Skincare to increase UK and EU sales.
HEALTH & BEAUTY
Feelunique
How adaptability to product and seller requirements helped improve listings and speed up onboarding on one of Europe’s leading premium beauty marketplaces.
HEALTH & BEAUTY
Lovehoney
How specialist marketplace knowledge helped Lovehoney start selling restricted goods on marketplaces and boost international channel sales by 170%.
HOME & GARDEN
Topps Tiles
How extensive internal and external analysis provided Topps Tiles with the data to create an impactful marketplaces approach.
HEALTH & BEAUTY
Eyelash Design Company
How handing over control of marketplace sales to Rich Insight enabled the Eyelash Design Company to take advantage of current trends and enhance their brand presence.
FASHION
River Island
How Rich Insight set up River Island’s outlet proposition on eBay UK, increasing their trading potential and doubling online sales while not stretching internal resources.
.png)
HEALTH & BEAUTY
FFS
How Amazon troubleshooting and sponsored advertising helped an emerging women’s razor and beauty brand successfully relaunch, doubling its month-on-month sales.
FASHION
White Stuff
How Rich Insight re-launched White Stuff’s eBay channel, growing their outlet clearance sales and increasing YoY eBay sales by over 400%.
.png){kind=logo}
SPORTING GOODS
Le Mieux
How an Amazon relaunch, enabled a fast-growing equestrian brand to improve branding control and hit £1m of sales year one.