New to marketplaces
WooWoo
How a prioritised marketplace launch helped a pioneering feminine care products supplier grow average sales by 500% and boost EU sales by 1,900%.
Challenge
Brand awareness
Woowoo was established to change the conversation around female intimate care. However, as an emerging product category, Woowoo not only needed to build their brand presence, but also increase awareness of the products available. Keen to grow sales in the UK initially, WooWoo also had international ambitions.
They have gone above and beyond in setting up and running our highly successful Amazon channel. I think they must have a direct line to Mr Bezos.
Lucy Anderson, Founder, WooWoo
Approach
To Amazon and beyond
Rich Insight devised a relaunch plan to set expectations and priorities for the year. This included set-up on Amazon UK, ensuring compliance with Amazon's guidelines, efficient use of Amazon ads, optimising existing listings and creating branded content. Rich Insight also helped WooWoo set up on Amazon Italy, Germany and France, as well as eBay UK.
500%
Average YoY sales growth
1900%
YoY EU sales increase
20%
Increase in YoY conversion rate
Outcome
Growth, growth, growth
Rich Insight’s marketplace selection, strategy and set-up led to sales growth across the board, with an average 500% YoY sales increase. This included 100% month-on-month growth on eBay, a 20% YoY rise in conversion and over 90% Amazon Buy Box growth (from under 20%). What’s more, launching in four Amazon markets increased EU sales by 1,900% YoY.
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